“The ombré creates a distinctive dimension, fluidity and weightedness.” (For those in need of a definition of “ombré”: “colours or tones that shade into each other - used especially on fabrics in which the colour is graduated from light to dark,” according to Merriam-Webster.) “We have anchored the design with the classic Starbucks holiday red that is bright and exciting,” Jeffrey Fields, Starbucks vice-president of design and content, said in a statement. Well, if you got technical, as the company did, the cups were “a bright poppy colour on top that shades into a darker cranberry below.” Indeed, save for the shade, the cups looked pretty much like regular Starbucks cups. “Starbucks will continue to embrace and welcome customers from all backgrounds and religions in our stores around the world.” “Creating a culture of belonging, inclusion and diversity is one of the core values of Starbucks, and each year during the holidays the company aims to bring customers an experience that inspires the spirit of the season,” the company wrote in a press release. In many ways, the cups seemed designed to be unremarkable - unlike, say, the “Race Together” cups the company tried to push in the wake of unrest in Ferguson, Mo., earlier this year. Starbucks certainly didn’t seem to anticipate this furor when it released its holiday-themed cups last week - cups that, as the company made clear in a press release, are not really Christmas cups. “If you need a coffee chain to be your ambassador of Christ you need to re-examine your relationship w/God,” one Twitter critic wrote. So they are leaving them blank so they can’t offend anyone.” You are offended that they don’t say Merry Christmas, but Jewish people would be offended if it only said that, not Happy Hanukkah. “Starbucks is trying to remain neutral and be culturally sensitive to everyone by leaving them blank. “I normally like your post but not this one,” one commenter wrote. And wouldn’t sending more business to a company to make a point just result in higher profits for the allegedly offending company? However, some commenters - a few claiming to be current or former Starbucks employees - said that the company has never endorsed explicitly Christian messages. He added that he is encouraging like-minded individuals to not only follow suit but upload a picture of their cup to social media with the hashtag #Merr圜hristmasStarbucks.“Choose to not be political correct,’ just correct,” Feuerstein said. "Starbucks, I tricked you into putting Merry Christmas on your cups," Feurstein said in his video. He explained that when he was asked to give his name when ordering a beverage, he replied with "Merry Christmas." Joshua Feuerstein, an evangelist and self-described "social media personality" published a that went viral with more than 11 million views.įeuerstein's video, titled "Starbucks REMOVED CHRISTMAS from their cups because they hate Jesus," suggested that Starbucks' is yet another company to fall victim to "political correctness."įeuerstein said instead of boycotting Starbucks, he is starting a movement to put Christmas back in the "plain red brand new cups. "It's about the colour red, or something. "The Red Cups (do I need a trademark symbol after that?) are now an anti-Christmas symbol, with Starbucks declaring their formerly Christmassy cups to be ‘holiday beverages' and shedding any sign of Christmas from them," commented in an article last week. Starbucks' decision hasn't gone over well with some. CNN Monday that Starbucks' decision stems from its desire to "usher in the holidays with a purity of design that welcomes all of our stories."
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